On-demand has been a must since then.įounded in 2006 and launched two years later, Spotify has enjoyed the ‘first-mover’ benefits so far. Pandora was the first online music platform, but Spotify was the first service to offer what the customer wanted whenever he/she wanted it. By then, Spotify had already taken ahold of the market. Reasons for Pandora’s failure abound but the most important one is that the service did not include on-demand music until 2017. At the moment the service has 6.9 million paying subscribers-millions fewer than YouTube Music, Amazon Music, Apple Music and, of course, Spotify. Although Pandora was the first-mover, it has not enjoyed the first-mover benefits. But after 2016, the company has made a push to increase its paying subscriber base. Launched in 2000, Pandora began as a paid service but quickly opened the platform to non-payers and switched its business model to rely heavily on advertising. Photo by Heidi Sandstrom on Unsplash.Īt the moment, these five services crowd the market-all with similar offers. The solution? For now, discounts and gifts. In such an undifferentiated market, it seems that only the first mover has the advantage to remain ‘first.’ But when those services want to grow, coming in first or second is not enough. They offer similar services, with slightly different prices. Spotify, Apple Music, and Amazon Music are ahead of the pack, with YouTube Music and Pandora following their lead. While TV streaming wars fill headlines, audio battles remain in the background and are as cutthroat as ever.
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